The Doc is In: DM’s Lite now at General

Since its branch opening in Metro Cebu,  General has consistently been the go-to concept store for the modern men of taste. The store continuously curate the best style brands for the gents who exudes effortless suave that of a dapper lad -fearless in setting the trend.
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I recently dropped by General Ayala Center Cebu to spot on the newest in-things in the metro’s  upscale men’s fashion, and the Dr. Martens Lite line definitely had my attention as I stepped inside the store. The newest collection from the iconic brand is an evolutionary new line of boots and shoes with an ultra-lightweight outsole, yellow stitch and iconic grooves.
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What makes it extra special is its lightweight Phylon midsole for outmost comfort. But the DM’s Lite collection stays true to the aesthetics that made Dr. Martens famous –  it’s still made with premium leather, has an inner softwair footbed and bears the signature heel loop. From the functional military boot, Dr. Marten’s has truly evolved to a style statement, penetrating the artsy cosmos of fashion, music, arts and favorably enticed style enthusiasts and streetwear fanatics.

The new collection, together with the original line, can be found at General Ayala Center Cebu and all General branches nationwide.

To know more about Dr. Martens, you may visit www.DrMartens.com and www.facebook.com/drmartensph.

The brand is exclusively distributed in the Philippines by the Primer Group of Companies – Asia’s next retail giant.

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