Over 850 square meters of on-trend casual wear, Penshoppe SM Seaside City Cebu is by far the brand’s biggest branch in the Philippines. The now global clothing label whose roots originated in Cebu, gives its hometown a foretaste of the new concept that will soon be a standard in many of its major outlets in the country.
The new store’s blueprint has a fresh, young and hip vibe, with oodles of illumination, a few textured walls and an exhibit platform displaying outfit suggestions.
Also, the branch is the first to have the Interactive Digital Screens where customers can browse through collections to make it easier for shoppers to pick and match a set. And Sun/Dazed by Penshoppe debuts at this very branch as well with a collection of fresh and trendy eyewear.
The biggest Penshoppe store in the country opened last 26th of November 2015 and is located at the lower level of SM Seaside City Cebu.